Wednesday, November 11, 2009

A Jewish Mother in Your Cell Phone

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How nagging text messages can make you healthier and richer.


Newsweek reports that financial institutions (think savings accounts) and health care companies (think both clinical trials & simply taking your medicine when you should) are finding that text messages to mobile phones are very effective ways to get people to do what they should do & what they have self-identified that they want to do.

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