-

We human beings are a strange lot.  We see problems that are easily solvable quite inexpensively -- yet we demand big, flashy and expensive solutions to these problems.  And the big, flashy, expensive solutions don't solve the problems as well as the simple solutions.  We human beings are a strange lot.
Here's how Rory Sutherland, initially a classics teacher and now Vice Chairman of Ogilvy Group, describes the world as it is -- and how it can be.
-